Project Overview
BARE is a contemporary skincare brand inspired by the idea of mindful living and the beauty of simplicity. It caters to individuals who value clarity, not only in their skincare routines but in their overall lifestyle. The brand embraces minimalism and intentionality, focusing on clean aesthetics, gentle formulations, and conscious choices. This project involved developing a complete brand identity and packaging design system that captures BARE’s calm, clean, and comforting essence while appealing to a modern, wellness-oriented audience.
Needs
The goal was to create a brand presence that feels pure, trustworthy, and elegant without being overly flashy or complicated. The client was looking for a design direction that communicates softness, reliability, and sophistication through every touchpoint especially packaging. It was important for the design to speak to consumers who appreciate subtle beauty and value clean, honest skincare. The packaging also needed to reflect eco-conscious values in a way that felt genuine and effortless.
Design Concept
The design concept revolves around the idea of quiet luxury and visual stillness. A soft, muted color palette was chosen to reflect the soothing nature of the products and evoke a sense of calm. Clean, modern typography and ample white space allow the brand’s identity to breathe, reinforcing a feeling of purity and openness. Each element of the packaging was carefully crafted to ensure a balanced, uncluttered look—letting the product speak for itself. The overall aesthetic embodies BARE’s philosophy: skincare that’s honest, uncomplicated, and beautifully bare.
