Project Overview
Farmzy is a smart grocery shopping app that connects you directly with local farmers, offering fresh, organic, and ethically sourced produce. Shop conveniently from your home while supporting sustainable farming and rural communities.
Needs
Farmer’s markets operate on specific days and locations, making it challenging for users to visit regularly.
Crowds, unpredictable weather, and bargaining make the shopping experience stressful and inefficient.
Busy professionals and individuals with packed schedules struggle to find time for grocery shopping.
Many people are unaware of local farmers' market timings, locations, and availability of fresh produce.
Design Concept
The Approach for Farmzy
To create a seamless and user-friendly grocery shopping experience, I conducted in-depth user research to understand the needs, pain points, and behaviors of potential Farmzy users. My research focused on working professionals, busy individuals, and urban dwellers who struggle with grocery shopping due to time constraints or lack of awareness about local farmer’s markets.
Steps Taken
Farmzy connects users directly with local farmers, eliminating the hassle of finding farmers' market locations and schedules.
A user-friendly app interface allows busy individuals to shop for fresh produce anytime, avoiding crowded markets and rigid schedules.
Direct farm-to-consumer sales help farmers minimize spoilage by reaching more buyers quickly.
The platform promotes regional specialties and provides farmers with better market reach, fair pricing, and sustainable growth.
Key Points
Simplified, modern user interface
Fully User Centric Approach
Provides A Better Market Reach
Visually Impactful
